Radio- Louise Reed

Ideas for information (news, travel)

News information for the CHR listeners could involve:

·      Celebrity gossip, the majority of the news would involve a lot of gossip as its appealing to a younger audience than Gold, however a brief outline of the latest news will be broadcasted to aware listeners of what’s happening around the world, and if there’s anything vital they need to know.

·      The latest news (via the BBC)

·      Latest news on sport (relating more so to male listeners)

Anything that’s taken the publics eye, this will have to be decided nearer the time, so we can offer up to date news that’s still being talked about.

This will be presented with happy presenters to make the news sound more appealing to listen too.

Travel information could for the CHR could involve:

·      Latest road troubles such as traffic (possibly due to weather conditions?)

·      Roads closed off, and how to divert traffic

·      Any accidents, warning public to go different routes

·      Weather conditions and if it’s suitable to be driving.

Yet again, this will only be decided on what we actually talk about nearer the time, to give a more accurate broadcast.

All this information will be broadcasted in a prompt manner, and if the topic of certain news is viable to humour then it will be used, when nesscerssay to help engage audience more.

For our Gold radio the news will be focused more on serious stories, as this will relate better with out target audience, however there will be a slight mention of any celebrity gossip if needed.

More mature presenters will present this, yet again this will relate more with our readers.

The traffic will be presented near enough the same because this is vital information that all members of the public would need to know, especially drivers on the roads at the time.