Name of Station and its format: Capital Fm (CHR)
Type of presenting: Informal, Formal when news or weather is presented.
Number of Presenters: While i listened there was one presenter, Roberto, however there was another presenter who presented the latest news.
The music played: Rihanna (We found love) Kelly Clarkson (Mr no it all) The Saturdays (Heart takes over)
What topics the presenter(s) were talking about:
Tuesday, 1 November 2011
Connecting with listeners
Success depends on how they connect with their listeners, when they get it right, listening figures go up, ad when they don't, figures drop.
To connect with listeners you must meet their needs, there is one common need among all listeners and that is how the station makes you feel.
Comforted- Makes you feel sage, allows you to get involved through 'phone ins' and quizzes, you never feel alone. The presenters and station are your friends.
Chilled Out- The radio station keeps you relaxed and helps you unwind, make you feet at home.
Informed- From local to national news or events, what is going on in the world. Gives you something to talk about with friends, knowledge.
Alive- Radio keeps you motivated and engaged, provides the theme tune to your life, wakes you up, entertains and informs you throughout the day.
To connect with listeners you must meet their needs, there is one common need among all listeners and that is how the station makes you feel.
Comforted- Makes you feel sage, allows you to get involved through 'phone ins' and quizzes, you never feel alone. The presenters and station are your friends.
Chilled Out- The radio station keeps you relaxed and helps you unwind, make you feet at home.
Informed- From local to national news or events, what is going on in the world. Gives you something to talk about with friends, knowledge.
Alive- Radio keeps you motivated and engaged, provides the theme tune to your life, wakes you up, entertains and informs you throughout the day.
Formats
Description of formats:
contemporary hit radio station (Capital Fm) - Plays current chart music, a selection of favourite artists, can be played in heavy rotation (the same song played more than once during the day) it appeals to an audience of 15-30 year olds.
contemporary adult hit radio (Heart) - Plays a mix of modern songs with some older ones, maybe from the 70's and 80's. More formal in their style than younger stations- appeals to adults 29+.
Specialist radio (Jack Fm) - Plays a specific type of music or targets a certain type of listener depending on their interest.
Community radio (Express Fm, Angel Fm) - Set up to serve the people living in the area that this station broadcasts, presenters are usually volunteers and non-profit. - A good place to learn about local radio.
Gold- Targets an older audience with music that typically dates back to the 60's. More in the way of news information.
contemporary hit radio station (Capital Fm) - Plays current chart music, a selection of favourite artists, can be played in heavy rotation (the same song played more than once during the day) it appeals to an audience of 15-30 year olds.
contemporary adult hit radio (Heart) - Plays a mix of modern songs with some older ones, maybe from the 70's and 80's. More formal in their style than younger stations- appeals to adults 29+.
Specialist radio (Jack Fm) - Plays a specific type of music or targets a certain type of listener depending on their interest.
Community radio (Express Fm, Angel Fm) - Set up to serve the people living in the area that this station broadcasts, presenters are usually volunteers and non-profit. - A good place to learn about local radio.
Gold- Targets an older audience with music that typically dates back to the 60's. More in the way of news information.
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