Success depends on how they connect with their listeners, when they get it right, listening figures go up, ad when they don't, figures drop.
To connect with listeners you must meet their needs, there is one common need among all listeners and that is how the station makes you feel.
Comforted- Makes you feel sage, allows you to get involved through 'phone ins' and quizzes, you never feel alone. The presenters and station are your friends.
Chilled Out- The radio station keeps you relaxed and helps you unwind, make you feet at home.
Informed- From local to national news or events, what is going on in the world. Gives you something to talk about with friends, knowledge.
Alive- Radio keeps you motivated and engaged, provides the theme tune to your life, wakes you up, entertains and informs you throughout the day.
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